Beer, Life, and Happenstance
I love the fact that the Coors dude kept talking about identifying with a brand...
LOL... I was talking about microbrews from local breweries recently at a party up in Tulare, CA. A girl perhaps in her mid40s quickly chimed in on the conversation and said, oh, I also enjoy Blue Moon. I was polite and said, 'that is a pretty decent beer' and realized how well it's working for Coors. This isn't the only time I've heard this in the last year or so. A lot of people don't know much about this. But I must say I'd rather drink this than just plain ol'Coors. My hope is that perhaps this 'big brand micro' can open the door for people to really enjoy true local microbrews.
that's a good aspect of their deception; that it is an opening to better brews, but in reality- adjunct brewing by a large brewer allows them to cut corners and provide a less expensive beer.if the beer was priced as other craft beer, it might spark interest, but since the price is significantly lower, people rarely move on to better beers with pricier price tags.
Yeah we were drinking it for a while because it was only $8 for a 12er at Winco. Then Tibbi told us it was Coors so we decided to switch to the Session. After realizing it was Coors, I could tell by the taste that it wasn't up to par with real craft beers.
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